Turning Content Into Commerce

We're a team of ecommerce, AI, and SEO veterans that aim to revolutionize content marketing for ecommerce brands and their affiliates. Co-founded by Josh Barkin, a pioneer in AI automation for marketers, and an ecommerce veteran who grew his first startup, Profesor Print, to a 7-figure exit by mastering SEO, Barkin saw an opportunity to help brands and their affiliates leverage generative AI to create high value content at scale that can motivate audiences to make transactions by delivering value through research and education. By Joining forces with Kirill Shevchenko, an Amazon engineer working on new ways to generate SEO-friendly articles at scale, Roundups was born in 2024.

The roundups format is not new. Media companies like BuzzFeed proved that listicles are very shareable on social media and engaging because they are easy-to-digest. Websites and blogs that publish roundups are considered authority sites, consistently ranking at the top of organic Google Search results. Looking for home office ideas? Baby gift ideas? Search Google and you'll see the top organic results are all roundups. The format also works well for email newsletter businesses with subscribers engaged by bite-sized daily digests that can quickly inform and motivate a call-to-action. When that call-to-action is to make a purchase, newsletter distributors win with an easy path to monetization.

In the past, creating a roundup took time to research, write, format, and publish. They required excessive time and a blend of skills. Our mission at Roundups is to enable the results you should expect from content, but with a quicker and more efficient path to achieving those results.