We're Making Research Delightful

Roundups are not new. We have nearly two decades of data that prove that this type of content produces measurable business results.

Media companies like BuzzFeed proved that Roundups are very shareable on social media and because they are easy-to-digest, a Roundup is engaging for readers and can drive a call-to-action.

Websites and blogs that create and publish Roundups are considered authority sites in Google Search, consistently ranking at the top of Google Search results, especially for search queries relating to consumer research. Looking for landscaping ideas? ideas for improving your home office? baby gift ideas? Search Google and you'll see the top results are roundups.

So, why do Roundups consistently perform across digital media platforms?

• Simplicity: Roundups are straightforward, with clear and concise language. The format inherently helps break down complex information into more digestible pieces.
• Visual Appeal: Rather than focus on lengthy text, each item in a Roundup incorporates visual media to make the content more engaging.
• Shareability: Because a Roundup is bite-sized content, it's very shareable on social media platforms. Engaging headlines, appealing visuals, and relatable content increase their likelihood of being shared.
• SEO-Friendly: Roundups are seen as an authority source of content by Google and when optimized for search, Roundups can drive organic traffic, while the presentation keeps users engaged and on page longer, a factor Google considers in their algorithmic ranking.

What has changed in the age of AI is the path to creating a Roundup. In the past, creating a good Roundup took time to research, write, code, and publish. They required excessive time and a blend of skills.

Our mission at Roundups is to enable the results you should expect from content, but with a quicker and more efficient path to achieving those results.

It's Time To Disrupt Research

Google: We use Google for research and we can discover content, but we spend too much time parsing through search results. The content is not personalized for us because it wasn't created for us. It was created for Google search.

ChatGPT: ChatGPT is great for research, but we get answers to questions. Anything that requires real time data (i.e pricing) or visuals that we need to make decisions, isn't part of the ChatGPT experience. It's a 1-on-1 conversation between you and a chatbot, which also means it's not shareable content and you can't discover research from people you follow or trust.

Social Networks: Our networks are great for research IF the people we trust had actionable recommendations. People ask for recommendations but responses lack depth because people just don't have the time to research and write about it.

Pinterest: Simple and visual, but not much else. It's ideal for design research/ inspiration, or maybe if you're planning a wedding, but it's not actionable content. It's more like a visual bookmarking tool.

Roundups: Combines all of the above to make research more delightful. A draft research report is generated for you with AI in seconds. It incorporates your preferences, real time data (i.e. Pricing), it's visual, and because the output is structured more like a blog, it's shareable across social networks. With Roundups, you're more like a curator, an editor, a publisher, and an influencer. Make it easier for yourself and your friends to make informed decisions faster.

We're launching with product Roundups but see a future for Roundups as the standard for generating, pubishing, and monetizing research across a wide range of niches well suited for the Roundups format.